30%
Aloe Vera
Infant skin’s outer layer is up to 30% thinner than an adult’s, so what touches it matters.
Our story
It began with a simple question: what does a newborn’s skin really need?
Every parent turns over the pack and reads the label. We did too — and found long lists of ingredients we couldn’t pronounce, fragrances added for us rather than for baby, and alcohol that dries delicate skin.
A baby’s skin is still learning to protect itself. It is thinner and more permeable than ours, which is why paediatric skin experts recommend mild, fragrance-free care from day one.
So we started over with the purest thing we know: water. naeru wipes are 99% purified water, with a touch of aloe vera and chamomile — and nothing your baby doesn’t need. Gentle by nature, made for the mothers who care the most.